Shaping Futures
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Shaping Futures
Shaping Futures, a program by Creating Central Ohio Futures, required a logo and identity that resonated with their target demographic—high school students. The program provides resources to help these students explore and discover viable career paths. Recognizing the need for a youthful and hopeful visual appeal, I designed a logo featuring a funky, retro-style arrow pointing forward, accompanied by a chunky wordmark. This top concept aimed to capture the forward-thinking and energetic spirit of Gen-Z high school students.
To enhance the brand's identity, I also created a badge logo to be used as a sticker element. This addition, along with a vibrant, electric color palette, ensures the brand stands out and remains memorable. The cohesive visual style not only reflects the dynamic nature of the program but also engages the young audience, making Shaping Futures an inviting and inspiring initiative for students seeking guidance on their career paths.